Institutional Advertising Vs Direct Sales Advertising

Posted on April 17th, 2012 in Business | No Comments »

An example of institutional ads is the typical Coca-Cola advertisement that you see on TV. Institutional ads are intended to develop the brand name, the image, the reputation, the quality and promote a desire for the customer need of the products from the viewer’s mind. Printed institutional ads tend to be very colorful and are usually placed in magazines by national manufacturers.

Most institutional ads communicate a message entirely centered on the company, the product. An example is as follow: “We are a big Multi-National company established in 1813. We have a strong and desirable product that you the consumer will need. The product has went through million of dollars of Research and Development and it is the product for you, the consumer. Please also associate the product with our company name…..”

The result is often not immediate and it may take generation to generation to imprint the message deep into the masses mind. Take the case of Coca-Cola for example. Coca-Cola the Company has over decades that span across many generations of human races on institutional advertisements to get the message across that Cola is Coke or Coca-Cola. The process takes painfully long time and spent lots of money. This is something that individual or some business owners cannot afford.

In addition, if you pay close attention, you will notice that Institutional Advertising does not take into consideration of the opinion of prospective consumer. The advertisement boost about the company and the product but did not interact personally with the prospective consumer. The Ads did not motivate the prospective consumer to take immediate action as the strategy for Institutional Advertising is more for the long run.

In recent years, there is an increase of Direct Sales Advertising. An example is the Power Raider advertisement. It is a very short advertisement but bring forth a compulsive reaction from the viewers to take action to buy the products. This is what it does….. The ads start by showing a healthy and fit looking guy with a half naked upper half with well defined abdomen working out on a machine, the Power Raider. With an urgency tone, the host goes through a series of the benefits that the viewer can expect to receive if they get the equipment. Then it goes on to promote urgency within the viewer by claiming that there are only a limited copies left. To enhance the sales, the host sells an irresistible offer by lower the price of the product by not two time, not three time but maybe 4 or 5 times. On top of that, it motivated the viewer to take action by giving out bonuses for the first 50 buyers that call in to buy. Finally, the host calls for sales by provide enough information on how the viewers can make the purchase. To remove all fear from the viewers to take action, the host offer a Money back guarantee if they are not satisfy with the products within a certain numbers of days of purchase.

This is what Direct Sales Advertising is all about. It goes for the direct kill to get the customer to pull out his credit card immediately and make the purchase.
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Paypal vs. Merchant Account

Posted on April 17th, 2012 in Business | No Comments »

PayPal, which claims 40 million customers worldwide, had specifically stated that it provided the same rights and protections of a traditional credit card transaction, said Attorney General Eliot Spitzer. But consumers were often denied those rights, he said.

For example, consumers who didn’t receive merchandise purchased through PayPal were often denied reimbursement from either PayPal or American Express or Discover credit cards. A spokeswoman for Spitzer said consumers complained they were being bounced between PayPal and their credit card companies and there was no prompt action.

The credit card firms agreed to properly credit consumers in an agreement with Spitzer late last year.

PayPal creates accounts for buyers and sellers using the Internet, including PayPal’s parent, eBay, the Internet auction site. The service lets buyers and sellers exchange money through e-mail.

Besides the penalties, PayPal will pay New York state the investigation costs. The online payment service also will clearly describe consumer rights including conditions or limitations on their rights and refund policies.

Without the agreement, consumers using their credit cards through “e-payment” systems like PayPal would lose their protections under the federal Fair Credit Billing Act and similar state laws.

“Protecting consumer rights in online transactions is the best way to establish and maintain confidence in electronic commerce,” Spitzer said.

PayPal has clarified that it will investigate any claims about a deal as long as the complaint is made within 30 days of the purchase.

Our Service is a great alternative to Paypal. Not only do you get your own merchant account and the ability to accept credit cards real time on your website, but you can also process face to face or offline transactions. You can’t do that with PayPal.

www.cmscreditcards.com even has better rates than PayPals standard program and you get your money in 48 hours directly into your Business Checking Account. No volume limits like Paypal.

Benefits to having your own merchant account and not a PayPal account:

* No chance of PayPal freezing funds or holding money because they don’t understand your business. When you sign up for an account with us, we underwrite your account so our banks know exactly what you are doing therefore, lessening the chance for you to have your funds held erroneously and hampering your cash flow.

* Merchant can take both online and offline orders at their home, store, office, tradeshow, etc. You can’t do that with PayPal. With PayPal you can only take orders from your website. Though we believe your website sales are important, it is also important that you make sales face to face and via other marketing methods.

* Merchant gets funds automatically in 48 hours to bank account of their choice.

* With your own Merchant Account, your customers will not be required to open up a PayPal account just to do business with you.(This is a huge inconvenience to put your customers through just to make a one time purchase from you.)

* You can do recurring billing transactions for regular customers. Automatically bill a customer $100 per week or per month. You set it up once and don’t have to worry about it ever again.

* Pay Pal does not make their phone number available to its customers. Call our office anytime and you’ll get a live person during business hours.

Main Difference between Pay Pal and a Merchant account:

The main difference between Pay Pal and a merchant account is that funds are not processed through the merchants own merchant account. All transactions are processed through one or more large bank accounts that the merchant needs to access to get his funds. They are not directly deposited into the merchants checking account.

Who Should Prepare The Fiance Visa Paperwork

Posted on April 17th, 2012 in Business | No Comments »

There are a number of different ways to complete the paperwork for the K-1 Fiancé Visa or the K-3 Spousal Visa:

· One obvious way is for you to complete the paperwork by yourself

· Another way is to use a service to complete your paperwork

· Or you could hire an attorney to complete the paperwork

Each method has its good points and its bad points.

Completing it by yourself is the least expensive way to file your paperwork. But then again, you are going to spend a fair amount of time doing it by yourself.

There will be a fairly high learning curve, so you are going to be spending even more time learning how to complete the paperwork so you don’t screw it up.

Do It Yourself Fiance Visa Kit:

If you do decide to do the paperwork yourself, it is best to buy one of the “K-1 fiancé kits’ available. You will have complete instructions and all the forms necessary to complete your application.

Using a service is a higher cost than doing it by yourself. However, you aren’t going to invest as much time learning the ins and outs of the visa application process.

However, you are still going to be spending a lot of time getting the supporting documentation together. In fact, this is going to take a lot more time than it will to complete the forms.

A service can fill out the paperwork for you. They know more than you do about fiancé visas. But your the one who is going to be doing all the donkeywork.

The problem with fiancé visa services is that they are not regulated or licensed and you are at their mercy as to their level of competence.

If the service screws up my paperwork, they don’t have any legal liability. They don’t have any risk. “Sorry, better luck next time.”

Foreign visa service companies are the worst choice possible. Not only do they not have any legal liability, they are often ignorant of US law. The regulations that govern the processing of the Fiancé Visa are US law.

Using an attorney is going to be the most expensive process.

The main reasons for hiring an attorney is to eliminate the likelihood that you will make mistakes when completing the paperwork and to insure that your fiancé will be with you in the fastest manner possible.

Delays in the processing of fiancé visas are one of the main reasons that the relationships fall apart during the waiting period, and mistakes can add three to twelve months to getting your visa processed.

The reason for hiring an attorney is to make sure that the process goes smoothly. The reason why the right attorney is worth his weight in gold is that he makes sure that the fiancé visa petition is perfect when it is submitted to the INS and that he can monitor your case as it is moves through the bureaucratic system.

Problems can occur even when the petition is perfect. Your attorney must have the experience to solve any problem that may occur with the INS or the US embassy.

If a problem or delay does occur, you want to have someone representing you who knows exactly what to do to get the problem solved and keep the time of the delay to a minimum.

U.S. Work Visa Options for Canadian Professionals

Posted on April 17th, 2012 in Business | No Comments »

The TN visa is a nonimmigrant work visa for professional workers who are citizens of Canada and Mexico and whose specific occupations appear on the schedule created by NAFTA (Appendix 1603.D.1 of NAFTA). Please see the following link for an overview of the specific occupations and required education and/or experience from the schedule created by NAFTA: TN Occupation List. The TN visa is particularly beneficial for Canadian citizens as they can process their applications directly at a port of entry without obtaining prior USCIS approval or without going to a consulate for a visa stamp.

H1B visa Overview

The H1B visa is a nonimmigrant work visa under the Immigration & Nationality Act, section 101(a)(15)(H), for professional workers from all over the world that allows foreign nationals to be temporarily employed in the U.S. in a specialty occupation. A specialty occupation is defined as requiring theoretical and practical application of a body of highly specialized knowledge in a field of “human endeavor.” Some common occupation categories are as follows: computer and internet technology, marketing, law, accounting, finance, mathematics, architecture, engineering, sciences, medicine, education, business, arts, public relations, various technology fields, fashion, etc. With the exception of fashion models, the H1B visa requires at a minimum the attainment of a bachelor’s degree or its equivalent and state licensure if required.

TN visa v. H1B visa

When deciding between the TN visa and the H1B visa, a Canadian citizen may want to consider the following details.

Visa Duration: H1B visa is granted in three year increments for a max period of six years (unless a labor certification has been pending for at least one year or he/she has an approved I-140). Thereafter, an H1B visa holder must leave the US for at least one year in order to avail himself or herself of more time on the H1B. In addition, any time spent on the L-1 Visa is also counted towards the six year period. TN visa is granted in three year increments for an unlimited period of time.

Ease of Obtaining: The H1B visa can only be obtained after an employer files a Labor Certification Application and submits a lengthy I-129 application to USCIS regarding the details of employment. The TN Visa can be obtained directly at a port of entry with a detailed letter from the employer concerning the position and evidence from the Canadian citizen concerning how he or she qualifies for the position.

Timing – Initial applications: Unless the H1B employment will be at a non-profit research organization or a university, you can only initially apply for the H1B visa on April 1st. You can apply for a TN visa anytime during the year.

Start date – initial applications: Unless your H1B employment will be at a non-profit research organization or a university, you cannot start working any earlier than October 1st, following the April 1st application date. You can start working in the TN status as soon as your application is approved at a port of entry.

Quotas/Lotteries: The H1B visa has a max quota of 65,000 every year for the regular category and 20,000 for the master’s degree category. When this cap fills up as it always has in recent prior years, there is an H1B visa lottery. The lottery means that some people who apply and qualify for the H1B visa will not get it due to the large number of people applying, as some applications will not make it through the lottery. There is no quota or lottery at all with the TN visa. If you apply and qualify and have presented a professionally prepared application then you will receive the TN visa (also assumes you don’t have any grounds of inadmissibility).

Government Filing Fees – Initial applications: At a minimum, the H1B filing fees are a total of $820 for those who will be working at a non-profit research organization or university. At a maximum, the H1B filing fees are a total of $2,320 for those who are working at a company with more than 25 full-time employees. This doesn’t include the $1,000 for premium processing. The TN visa has a government fee of $56.

Renewals/Extensions: Unless a Labor Certification Application has been pending for a year or more or you have an approved I-140, the H1B visa can only be renewed for a max of six years. In theory, the TN can be renewed indefinitely.

Dual intent: The H1B visa allows for dual intent, which means an individual in H1B status or an individual applying for an H1B visa can have immigrant intent, i.e. they can have intent to reside permanently in the U.S. and apply for a green card. One cannot have an immigrant intent when either applying for the TN visa or while in TN visa status.

Transition to a Green Card: The transition to a green card can appear at first glance to be problematic for a TN visa individual because of the fact that the TN visa doesn’t have dual intent, unlike the H1B visa status. However, there are ways around this issue without transitioning to the H1B visa status. One of the ways which has been successfully used by many individuals is to consular process their green card in Canada as opposed to adjusting their status in the U.S. If one is in the H1B status, they can adjust status to permanent residency inside the U.S.
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